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E-marketing Introduction

The difference between online marketing budget for a company starts from 150000; 200000; 300000; 500000 to million; 5 million; 10 million or more annually dependent on:
  • Number of our online marketing agency team that works on the project.
  • Number of the search engine phrases that will be used to work on the search engine.
  • Number of search engine phrases that we will use for online advertising.
  • The subscription paid on the market places in case of suitability of the product exporting for countries outside Oman and the number of the markets that we are going to subscribe at “paid subscription not the free one”.
  • The number of banners that we are going to announce on the targeted website and the number of the views on these websites.
  • How to make online advertising on the social media and the numbers of the viewers for these announcements.
    Reaching the cost of visitor and the client very fast through working intensively on the e-marketing channels that suite the targeted customers in the targeted markets.

    Online marketing consultant

    Important notes we have to remember whenever we talk about e-marketing.
    Online marketing is a cumulative marketing not recursive marketing which means that in case of advertising in any of the traditional marketing channels like newspapers advertisements; the effect of this advertisements evaporates gradually after the issuance of the newspaper; when we need more advertisements we should repeat it which mean that it’s recursive advertising otherwise the online marketing is a cumulative marketing by increasing the online marketing services annually by more than 80 % which means that our presence on the search engines cannot be removed but the experience will increase the ranking and also regarding the social media we create a society of the company that can be accessed at any time, and so for most of the e-marketing channels.

    Online marketing in Egypt

    The online marketing budget for one year is a very small amount compared to the traditional or the offline marketing budgets for example (the cost of participating in local and international exhibitions - the cost of promotional materials for the company- the cost of promotional materials for the company, such as printing materials, documentary films and multimedia CDS…. ect . Therefore Most of the companies deduct fixed rates from the budget of traditional marketing serve it for the online marketing, and this ratio is about 30% (which means if the budget for traditional marketing for example 10 million Pounds annually 3 million are placed for the online marketing budget, and this budget can be used to reach very large numbers of visitors compared with that reached using the same budget for traditional marketing with reference to the necessity of doing both types of marketing in parallel). The determined percentage of online marketing budget should increase annually by 10% of the budget of traditional marketing so that it can be raised after 4 years to 70% of the traditional marketing budget and this is determined according to the results that will be accomplished in the first 6 months, as well as the sales value that will be based on this budget in the first year.

    Online marketing analysis time

    Online marketing wants some time for analysis of at least 3 to four months to confirm the presence and ranking on most of the channels that depends on the accumulative presence. Any amounts paid in online advertising will be invested because we are investing in raising the ranking in the channels we guarantee our continuous presence.

    Online marketing plan for long run

    ICONS online advertising company have developed a way for a monthly payment to build trust with our valued customers and to allow the customer to stop at any time to continue in the online marketing plan in the absence of his consent for the results achieved (for more than 15 years ago in this field no one stopped from using online marketing due to the increase of the number of users of the Internet day after day, making the cost of reaching the visitor very small through the channels of e-marketing when comparing the use of traditional marketing methods).
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