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Business Model

The diagram below describes most typical project development phases, using Rational Unified Process terminology.
business icons
Depending on the project size, its development phases can include:

Business Modeling & Requirements

Our business consultants conduct brainstorming sessions with the client that help determine the business objectives and marketing goals. To ensure that a system meets its requirements we track requirement compliance, starting from system inception to final deployment and system maintenance.

Analysis & Design

The primary result of the analysis and design phase is a technical specification document. This document gives developers and management clear outlines of how the features defined in the specifications would accomplish the desired tasks.

Implementation & Testing

During implementation phase, the actual work of the project is undertaken to produce the project's deliverables according to the project specifications, and make it ready for testing team. The test phase consists of verification and testing of individual modules that are combined into a built, which is in turn tested and certified.


This phase achieves client's approval on the project and installs the solution in client's business environment, prepares documentation and helpdesk infrastructure if required. In addition, end-user training may be provided to customer personnel.
This development methodology allows us to guarantee:
  • Effective communication between client and development team
  • Complete project requirements
  • Quick startup of the project
  • e-marketing:

    It doesn’t matter how nice is your web site looks, if no one ever found it, by this fact we start with our clients e-marketing plans.
    Planning online marketing plans to attract targeted customers by follow more than 6 methods of e-marketing.
    How are people finding websites?
    Search Engines 81%
    Links from another website 59%
    Someone told me (WOM) 57%
    Magazine 52%
    TV 48%
    Guessed the address 42%
    Link in an e-mail 39%
    National newspaper 37%
    Advert on another website 21%
    Radio 19%
    From a local newspaper 17%
    Billboard /poster 12%
    Direct mail 10%

    Traffic Analysis:

    We will analysis your web site visitors and traffic each month to implement required changes according to your website's visitor's navigation by getting the following results:
  • Number of visitors per day
  • Which page they left on?
  • Where they’ve come from?
  • What browser they were using?
  • Where they went on the site?
  • What time of day and what day of the week they visited?
  • How long they stayed?
  • What words they typed in to a Search Engine to get to you?
    Back ...
    Some Of ICONS Clients   Newsletter Sign Up
    Jet Arrow Travel
    Farabi School
    Kids Back
    Fusion Mood Co.
    Sindbad Group
    Five Stars Co.
    Sima Group
    Albatros Hotel
    El Misrieen Co.
    Aqttan Co.
    Global Insurance Group
    Ashgar Heights
    Faik Co.
    5 Stars Limo ashgarheights Misr El Hegaz Group Zaki Automative Group Sharkawy & Sarhan
    Value Bright Co. OrthoLink Company Elsweedy for Plastic 5Stars for Digital Printing Lasheen
    Express Supply Jet - arrow Dr. Monier Fawzy Misr El-Mostakbal Org. See More
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