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web advertising

E-marketing Channels

Second: Monthly Plan
This is done by inviting potential customers to visit the company's sales channel (website) or through advertising on other websites to attract a large number of these customers through the following marketing methods:
 
 

1) Bulk E-mails

This is done by building an e-mail database with the e-mail addresses of the website visitors by creating areas on the website through which the visitors can register, such as:
  • Newsletter Registration
  • Tell a Friend
  • Feedback
  • Order Form
  • Registrations Forms
  • Offline Clients Contact
  •  
    The work plan will be as follows:
  • E-mail addresses are collected through the channels previously mentioned.
  • Design and preparation of a periodic Newsletter, Promotion of a certain product or other company products or services special offers.
  • The above to be sent via mailing lists of visitors and which is collected from the Website or through the selling outlets.
  • Contact Businessmen Organizations and private business communities in the targeted countries with the aim that these organizations invite their members to visit the company's website. These organizations can be accessed through each of the following:
  •  
    Targeted countries Embassies in Egypt
    International Trade Point
    Export Development Centre
    Egyptian Commercial Representation
    Searching through the Internet
     
    Note: What is previously mentioned in this way helps us to overcome the failure of inviting the visitors via sending selling messages to random e-mail addresses as is done in most companies.
     
    The goal is to create a channel to deliver the company’s news and special offers, which forms a community of visitors linked to the website, and sending is done through one of two ways:
  • Through the company website by creating a special part for collecting and sending (Newsletter Module).
  • Through our company where we send them through certain Programs.
  •  

    2) Social Media Marketing

    Register as individuals in gatherings (Groups - twitter - Blogs - Forms) and social network with their members then put forward a range of topics for discussion (which include marketing messages about the company or its products) and invite members to visit the website of the company.

    3) Electronic Ad (Banner)

    It is a company’s Ad on one of the Websites - which are selected through the marketing plan and implemented through ICONS marketing department – this Ad is characterized that when a visitor clicks it, it takes him to the company catalog (website).
    Websites which will include the Banner are selected based on the selling target of the Company as follows:
     
    Ads will be done in 3 ways:
  • Advertising by period such as in the Banners on Yellow Pages.
  • Advertising by number of Impressions.
  • Advertising by number of clicks on the Ad after reaching the website (Number of visitors through the Ad).
  •  

    4) Link Exchange

    Is done through the exchange of company logos; your company's logo to be inserted on other websites of complementary industries and the owners of these websites insert their own logos on your company’s website.
    So that both parties benefit from the same number of visitors of each website as follows:

    Link Exchange is done through ways:

    Insert the logo of the website or any link concerning a subject located on the website on other websites and vice versa; we insert a link concerning the websites on the company's website (link exchange).
    Insert the logo of the website or any link concerning a subject located on the website on other websites without inserting a link concerning the above mentioned websites on the company's website (link export).
    Insert a link concerning the websites on the company's website without link exchange (link import).

    5) Video Marketing

    Video files concerning the company and its products are periodically designed and shot which contain direct and indirect marketing messages.
    We use all the marketing methods to intensively publish the video files according to the following:
    Content of the video file
    The targeted category
    Targeted markets

    6) Image Marketing

    A large number of images concerning the company and its products are periodically designed and shot which contain direct and indirect marketing messages regarding the company and its products. Images are registered for copyright protection because they are owned by the company.
    We use all the marketing methods to intensively publish the image files according to the following:
    Content of every image
    The targeted category
    Targeted markets

    7) PDF Marketing

    A large number of PDF files concerning facts about the company and its products are periodically and regularly designed and prepared to be used to repel any hostile marketing campaigns against company products or in response to certain messages found on the Internet. This increases the loyalty of current and potential customers.PDF files are used because the Internet users consider them safe files and do not contain any viruses.
    We use all the marketing methods to intensively publish the files according to the following:
    Content of every file
    The targeted category
    Targeted markets

    8) Article Marketing

    A number of Articles concerning facts about the company and its products and news of new products or promotions or news about the company are designed and prepared to be used to repel any hostile marketing campaigns against company products or in response to certain messages found on the Internet. This increases the loyalty of current and potential customers.
    We use all the marketing methods to intensively publish the articles according to the following:
    Content of every file
    The targeted category
    Targeted markets

    9) Online Competitions

    A number of periodic competitions through the Internet are designed and prepared and we will work intensively to publish the competition date and announce the winner in a ceremony arranged by the company to which a large number of targeted customers are invited to attend where awards are delivered to winners. The event will be video filmed and photographed. The Ceremony videos and photographs will be published through the marketing channels on the Internet.

    10) Online Game

    A number of games are processed and prepared. The main core of these games is the company products or services, and we work intensively to deploy these games through the company website as well as games websites. The main goal of these games is get more exposure of the products as well as increase loyalty of customers for specific products. Company Games will be published through marketing channels on the Internet.
    Visitors Analysis Reports:
    With the beginning of the implementation of the company marketing plan, the analysis reports must be seen to identify the monthly number of visitors before the beginning of the marketing plan. Then the analysis is done daily, weekly and also monthly to compare the number and behavior of visitors with the marketing methods used, and get the return on each method and determine the behavior of visitors to the website to know which products are visited most and which products are visited least in order to update the marketing methods in terms of targeted categories. Here ICONS team and team work of your esteemed company should communicate together to be updated with the results and analyze them in order to get the best benefit out of the marketing where the main objective is to implement the marketing plan where the main goal is to execute the Marketing Plan in the most effective way which guarantees the arrival of your products or services to the largest percentage of Internet users and interested in the company's products.
    A detailed report containing the following results will be prepared:
    Visitor country
    Average time of visit
    Daily number of visitors
    Products visited
    Products not visited
    Pages most visited
    Pages least visited
    Method used to access the website
    Time of the visit
     
     
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