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ICONS is the best place to design
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ICONS Egypt

ICONS Brand Development Strategy

What is a Brand?

 
The Definition of a Brand:
A brand is the evidence of distinction. Without distinction, you’re generic, or worse, a commodity.
The Definition of a Brand:
  • Relevant
  • Believable
  • Defendable
  •  
    The Difference between Branding and Brand Development:
    Brand development is the discovery process we go through to unearth your “Evidence of Distinction,” and development of communications of that differentiation. Branding is then, the tactical application of that distinction in all your communications materials.
    Brand Development is not a Marketing Initiative:
    It is a corporate initiative.
    In order for a distinctive brand to be deliverable, it must be discovered and adopted at the very top echelon – the CEO, COO, President, VP of Marketing/Marketing director, etc.
     
     

    What Is A Brand Worth?

    ICONS is the best place to design
    Here's the top line on your brand: it affects your bottom line – significantly. On average, determinants of company worth are comprised of 31 percent cash, receivables, real estate and investments and 69 percent trademark, perceptions and brand.
    So what's a brand worth? How do you quantify your brand? Put simply, it's the difference between being a preferred product or service and being a commodity driven by price alone. Preferred brands can command premium pricing. It's time to start thinking about your company's brand in quantifiable terms.
    Do you have a strong brand, one that asserts evidence of its distinction? Are you managing it as an asset? Does it drive every strategic and investment decision you make? Discover the vision that helps you dominate.
     

    Branding Approach

    ICONS use User-centered design (UCD) approach, which is an approach to design that grounds the process in information about the people who will use the product. UCD processes focus on users through the planning, design and development of a product.

    OUR BRANDING SERVICES:

    1. PHOTOGRAPHY
    Good quality photography isn't a luxury...
    It's often the very first thing a prospective client or customer sees about your business.
    We help you make a better first impression by provide commercial photography services and We want to help you get the most from your photographs.
    Commercial photography is what we do - it's what we get out of bed for...
    Images that do the job you need them to do – the pictures you choose should not only convey the message you want them to give, but technically should be fit for purpose.
    Our wide expertise, standard image processing and free post production advice, will ensure your images can be used how you intended such as our following shooting for some of our clients, please click any below photos to enlarge:
    2. DOCUMENTARY FILMS
    A Documentary Film is a nonfictional motion picture intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record —but now includes video and digital productions that can be either direct-to-video, made as a television program or released for screening in cinemas. "Documentary" has been described as a "filmmaking practice, a cinematic tradition, and mode of audience reception" that is continually evolving and is without clear boundaries.
    1. Consisting of, concerning, or based on documents.
    2. Presenting facts objectively without editorializing or inserting fictional matter, as in a book or film.
    Are you in need of a documentary, mini-documentary or short film to tell your story
    How Much Will It Cost?
    An ICONS involves an endless number of variables that determine the cost for each project. And it’s almost impossible to give cookie-cutter prices for documentary production services. An example of the variables includes:
  • How many days of shooting are involved?
  • What’s the quality/type of footage needed (film, HD, Flip, etc)
  • How many crew/people are needed to get the job done?
  • How much research/scriptwriting/admin costs?
  • How much travel?
  • Are we hiring a composer? Are we using pop songs that involve big fees?
  • Is it a 2-minute short film or 2-hour feature documentary?
  • Are you a business (for-profit) or a non-profit organization?
  • Any special equipment rentals such as time lapse, underwater, audio or lighting gear?
  • Some Of ICONS Clients   Newsletter Sign Up
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    Albatros Hotel
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    Aqttan Co.
    Global Insurance Group
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